Archive for the ‘Advertising Ideas’ Category

WebAdClassifieds.com Posting Tips

Friday, October 19th, 2007

Flexibility is the key to WebAdClassifieds.com. Publishers are not limited to specific ad types or a particular network. Since all the advertising is completely controlled by the publisher, they are free to create different kinds of sponsorship or linking opportunities that best suits them. Best of all, it’s FREE!

Use WebAdClassifieds.com to promote your site’s:

Text Links
Contextual Links
Banner Ads
Website Sponsorships
Email Newsletter Sponsorships
Domains for sale
Other online auctions or advertising opportunities.

Please note that spam and affiliate spam will NOT be tolerated. Your account will be shut down without notice.

Deep Link Advertising

Tuesday, October 16th, 2007

When having someone link to your website, paid or not, don’t just have them link to your homepage. Go deeper. Much deeper…

For example, if you have a page about blue widgets, have the link text say ‘blue widgets’ and then have the link go directly to that page. This helps build relevancy between that term and that page.

For example, search for ‘click here‘ on Google. The first result is the Adobe Reader Download page. Simply because that page was linked to with that phrase hundreds (maybe thousands) of times, it created that particular search result.

You can achieve similar results when you properly link pages with the proper phrasing.

Keep in mind that you want to keep any paid links set up in such a way as to avoid detection. That is why this technique works particularly well when creating permanent paid links.

Using Paypal to Handle Advertising Subscriptions

Friday, October 12th, 2007

A convenient, simple way for advertisers to add (or remove) themselves from your site, can be done through the use of a PayPal Subscription Form. This will allow you to accept advertising subscriptions and recurring payments on your website through a customized payment button. It’s safe for both publishers and advertisers, as either has the option of dropping the subscription at any time, and it allows systematic payments without the need for recurring billing.

When creating a subscription advertising package, you will want to include some detailed information about your advertising opportunities and some site demographic information. Take care not to mention the terms ‘text link’, ‘SEO’ and ‘PageRank’ on your advertising page.

For Example:

Benefits include:

1. A link and full web site description on our front page.
2. THISSITE.com ranks high in Google, Yahoo, MSN, etc.
3. THISSITE.com is indexed about every 48 hours by the major search engines, including Google, MSN, Yahoo!, AOL, AltaVista, and others. It is likely, but not guaranteed, that your site will be indexed by these search engines as well.

Cost: Only $XX a month.
You may cancel at any time. Please allow up to X business days for your ad to appear.
NOTE: Only advertisers related to ___ are allowed. All advertisers are subject to approval.

Under this, you would put your Paypal subscription form with a field for the ad information, which might include the link, the keyword phrase, the banner graphic location, ect.

To create a subscription form, go to Paypal > Merchant Services > Subscribe (Under Merchant Buttons)

Under the Subscriptions & Recurring Payments page, you will create your subscription form. We recommend creating a three day trial period. That way, if it takes a few days for you get the ad on the site, the advertiser is not charged. It also provides you a time window to reject any inappropriate advertisers before they are charged. You will then want to add options to create additional information fields related to the ad (link, link phrase, etc.)

You should also include information that lets advertisers easily stop their campaign when they choose to do so.

How do I cancel my sponsorship?

You can cancel your subscription from your PayPal transaction history. A subscription can be cancelled up until the day of the next scheduled payment. Follow the directions below:

1. Login to your PayPal account
2. Click on the My Account tab
3. Click on the History sub tab
4. Click on the Status of the subscription in question (you may use the History search features to locate your transaction)
5. Click Cancel Subscription
6. You have successfully canceled your subscription

When an advertiser does cancel their advertising, it’s a good idea to follow up with why and let them know that you will be pulling their ad at the end of the subscription period.

With a little setup work to start, you can easily manage many advertisers.