When having someone link to your website, paid or not, don’t just have them link to your homepage. Go deeper. Much deeper…

For example, if you have a page about blue widgets, have the link text say ‘blue widgets’ and then have the link go directly to that page. This helps build relevancy between that term and that page.

For example, search for ‘click here‘ on Google. The first result is the Adobe Reader Download page. Simply because that page was linked to with that phrase hundreds (maybe thousands) of times, it created that particular search result.

You can achieve similar results when you properly link pages with the proper phrasing.

Keep in mind that you want to keep any paid links set up in such a way as to avoid detection. That is why this technique works particularly well when creating permanent paid links.

An online media kit is designed to explain the paid advertising offerings of your website. It is generally a separate page that is prominently linked so advertisers and investors can easily find it. Properly designed, a media kit can answer questions, and generate interest from potential advertisers.

Your online media kit should include the following:

Try to avoid copy that mentions ‘text link’, ‘SEO’ and ‘PageRank’ on your media kit. Google has made it know that they are targeting sellers of paid links.

Break your page into defined sections, and don’t worry about providing too much information. A well designed kit will help you find targeted advertisers.

On WebAdClassifieds.com, you can include a direct link to your online media kit in your classified post. This information, along with other pertinent information about your domain, is available only to logged-in users of the site.

Other Resources:

How to Create an Online Media Kit

What Makes a Good Online Media Kit?

It seems that every time there’s a good ’scheme’ to rank high in Google, it ends up getting knocked down. Remember the big ‘cross-linking’ trend a few years back. “You link to me, I link to you” mentality was the rage, and everyone was linking back and forth like crazy. And it didn’t matter who you linked with, just as long as you had a link. WebAdClassified.gooruze.com

That trend ended badly. It looks like the ‘text link ad for PageRank’ craze is about to arrive at a similar fate - especially for those who buy and sell on text ad networks.

In reality, Google really doesn’t want you to sell text link ads. It messes up their backlink algorithm and it takes away from their AdSense campaign (which is JavaScript-based, and does not count as backlinks.)

While convenient and sometimes profitable, the problem with using text link and blog posting networks to advertise is twofold. One, you pay a premium to place an ad through a network. Two, it is my personal belief that sometime soon, the “link juice” from these ads will be seriously degraded, and the publisher websites themselves may be penalized by Google simply for associating with these networks.

And how would Google know what sites have paid-for links from ad networks? It’s simple, really. Virtually off of these networks pay their members to promote the network. Therefore, if a publisher is promoting an ad network, the outbound links on that site become immediately suspect. And while some ad networks provide altered affiliate links, I think it’s only a matter of time before they are discovered.

Natural-looking links (I specify links because banner ads are typically generated via JavaScript, which search engine spiders don’t follow) are more difficult to track. This is why I think that natural contextual ads (embedded links in content) are still the way of the future - but not through traceable networks.

This is the main reason why WebAdClassifieds.com was started. (And will go LIVE soon). It provides a fairly anonymous way for publishers and advertisers to connect on a one-on-one basis. While this is not as simple as a one-click order network, this method can save advertisers money, make publishers more money, and increase the quality of advertising overall as publishers and advertisers are appropriately matched. This should particularly help small businesses who are looking for quality sites in their niche.

Getting creative in advertising opportunities will ultimately bring together the right publishers and advertisers - and in the end, perhaps might even help the big G’s algorithm.