An online media kit is designed to explain the paid advertising offerings of your website. It is generally a separate page that is prominently linked so advertisers and investors can easily find it. Properly designed, a media kit can answer questions, and generate interest from potential advertisers.

Your online media kit should include the following:

Your ad rates and sponsorship opportunities

Ad examples

Visitor demographics

Traffic levels

Testimonials from current advertisers

FAQs

Your contact information (!)

If applicable, you may want to include an advertising subscription form so advertisers can begin right away.

Try to avoid copy that mentions ‘text link’, ‘SEO’ and ‘PageRank’ on your media kit. Google has made it know that they are targeting sellers of paid links.

Break your page into defined sections, and don’t worry about providing too much information. A well designed kit will help you find targeted advertisers.

On WebAdClassifieds.com, you can include a direct link to your online media kit in your classified post. This information, along with other pertinent information about your domain, is available only to logged-in users of the site.

Other Resources:

How to Create an Online Media Kit

What Makes a Good Online Media Kit?

This entry was posted on Monday, October 15th, 2007 at 12:33 pm and is filed under Website Publishers, Banner Ads, Website Sponsorships, Text Links. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.