Deep Link Advertising
When having someone link to your website, paid or not, don’t just have them link to your homepage. Go deeper. Much deeper…
For example, if you have a page about blue widgets, have the link text say ‘blue widgets’ and then have the link go directly to that page. This helps build relevancy between that term and that page.
For example, search for ‘click here‘ on Google. The first result is the Adobe Reader Download page. Simply because that page was linked to with that phrase hundreds (maybe thousands) of times, it created that particular search result.
You can achieve similar results when you properly link pages with the proper phrasing.
Keep in mind that you want to keep any paid links set up in such a way as to avoid detection. That is why this technique works particularly well when creating permanent paid links.
