When building backlinks, there are good links, there are better links, and there are authority links. In some cases you can control where and how other websites link back to you. Properly implemented, you can build a stronger link network that will help your search engine rankings and provide more quality traffic.

Below are the basics in creating effective, authoritative backlinks:

Use Proper Anchor Text: The proper anchor text in a link is essential. Rather than linking using your site name as the text, use the desired keyword as the term. This helps build link relevancy between your term and the web page that it links to. And whatever you do, don’t do THIS:

“For more information, visit our website here.”

That gives your website credit for the word “here”. Ugh.

Target Correct Pages: In addition to the proper anchor text, make sure your backlink targets the correct page on your website. If your website sells “Widgets”, use widgets for any link that goes to your website homepage. If you are targeting “Red Widgets”, make sure your link points to the page on your site that focuses on Red Widgets. Generally speaking, make sure each page of your website is ‘thematic’. If you sell both Red and Blue Widgets, make sure you have a separate page for both, and that any links you can control point to those pages properly.

Link From Topical Neighborhoods: Similarly themed pages share backlinks. While you should certainly avoid bad neighborhoods, try to link to and get links from websites and pages that are topically similar. This helps build further link relevancy.

WebAdClassifieds.com categorizes publishers so advertisers can find online advertising opportunities* from thematically relevant sites. Using the tips above, you can make the most of your advertising investment.

* See? That’s an authoritative link! Proper anchor text to the correct page, from a properly topical website.

This entry was posted on Thursday, September 27th, 2007 at 12:10 pm and is filed under Link Exchange, Text Links. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.