A convenient, simple way for advertisers to add (or remove) themselves from your site, can be done through the use of a PayPal Subscription Form. This will allow you to accept advertising subscriptions and recurring payments on your website through a customized payment button. It’s safe for both publishers and advertisers, as either has the option of dropping the subscription at any time, and it allows systematic payments without the need for recurring billing.

When creating a subscription advertising package, you will want to include some detailed information about your advertising opportunities and some site demographic information. Take care not to mention the terms ‘text link’, ‘SEO’ and ‘PageRank’ on your advertising page.

For Example:

Benefits include:

1. A link and full web site description on our front page.
2. THISSITE.com ranks high in Google, Yahoo, MSN, etc.
3. THISSITE.com is indexed about every 48 hours by the major search engines, including Google, MSN, Yahoo!, AOL, AltaVista, and others. It is likely, but not guaranteed, that your site will be indexed by these search engines as well.

Cost: Only $XX a month.
You may cancel at any time. Please allow up to X business days for your ad to appear.
NOTE: Only advertisers related to ___ are allowed. All advertisers are subject to approval.

Under this, you would put your Paypal subscription form with a field for the ad information, which might include the link, the keyword phrase, the banner graphic location, ect.

To create a subscription form, go to Paypal > Merchant Services > Subscribe (Under Merchant Buttons)

Under the Subscriptions & Recurring Payments page, you will create your subscription form. We recommend creating a three day trial period. That way, if it takes a few days for you get the ad on the site, the advertiser is not charged. It also provides you a time window to reject any inappropriate advertisers before they are charged. You will then want to add options to create additional information fields related to the ad (link, link phrase, etc.)

You should also include information that lets advertisers easily stop their campaign when they choose to do so.

How do I cancel my sponsorship?

You can cancel your subscription from your PayPal transaction history. A subscription can be cancelled up until the day of the next scheduled payment. Follow the directions below:

1. Login to your PayPal account
2. Click on the My Account tab
3. Click on the History sub tab
4. Click on the Status of the subscription in question (you may use the History search features to locate your transaction)
5. Click Cancel Subscription
6. You have successfully canceled your subscription

When an advertiser does cancel their advertising, it’s a good idea to follow up with why and let them know that you will be pulling their ad at the end of the subscription period.

With a little setup work to start, you can easily manage many advertisers.

This entry was posted on Friday, October 12th, 2007 at 10:04 am and is filed under Advertising Ideas, Website Publishers, Banner Ads, Website Sponsorships, Text Links. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.